Smarter Small Businesses

This article is an overview of the research linked within. It explains how after conducting a survey among small businesses in NYC, a majority still aren’t using the technology available to them to further their business. Though this research is specific to New York City, it dives into the problem and attempts to show how small businesses should be taking advantage of technology. For example, barely a majority of small businesses in the New York metro area use websites to market themselves or accounting software to track payroll. This article provides insight on different ways a small business can improve technological use which can be applied to any business nationwide.


Applicability to Business

  • Technology is no longer an option but an essential tool to businesses
  • Many types of technologies exist for startups


Learning Outcomes

  • Analyze the provided statistics to realize the importance of small business technology
  • Determine what areas of your business are lacking in technology