Simple Social Media Guide for Small Businesses

This brief social media guide provides a starting point for developing a small business’s social media platform. Social media can be very helpful, but this article argues that less is more. Choose a few social media platforms wisely and invest most of your business’ marketing in those. Timing of social media posts is also very important, as is checking social media analytics such as number of followers.


Applicability to Business

  • Social media can be an effective marketing tool
  • Small businesses can inexpensively use social media for marketing


Learning Outcomes

  • Start a few focused social media accounts
  • Practice adequate timing of social media posts