Sales and Channel Transformation

This article provides a brief overview of the steps companies may need to take in order to improve and transform their sale platform. There are currently four trends that affect how sales forces work: data-driven selling, digitization (such as online interactions), globalization, and rebalancing the go-to market (i.e. moving away from expensive field-sales models). This article provides videos further explaining sales and marketing changes and how they relate to the modern world.

 

Applicability to Business

  • Sales is a constantly changing part of business, so a firm foundation is crucial
  • Learning how to boost sales is good for businesses in the long run

 

Learning Outcomes

  • Determine which sales trend best applies to your business
  • Use that sales trend to forecast sales and project your success in the short term
  • Watch the provided videos for help with this

 

http://www.bcg.com/expertise/capabilities/marketing-sales/sales-channel-transformation.aspx