Pricing Strategies

Determining a price for your product or service isn’t an exact science. Included here are resources to help find that sweet spot to maximize profits. Descriptions featured here encompass simple steps to take to determine a price, how to find a breakeven point, and explanations on why changing a price or pricing strategy might be necessary.

  • Pricing Strategies

    Research Database

    Bain & Company Pricing for Penetration

    This article talks generally about how to obtain the most gross profit based on changing your pricing and discusses whether...

    McKinsey & Company Pricing a New Product

    This article gives great information on how to price a product that is completely new to the market.  It explains...

    SBA Learning Center on Pricing Models

    This worksheet explains the differences between different pricing models that businesses can use and how to use them correctly. Each...

    SBA Break Even Analysis

    Breakeven analysis allows businesses to determine when they will be able to cover all expenses to begin making a profit,...

    SBA on How to Price Your Products and Services

    This article gives very good advice on how to set the original price for your products as well as how...