Marketing

The Marketing section describes and supports the two major components to marketing: satisfying customers’ needs and reaching profits. In addition to introductions about marketing, this section also includes strategies to enhance your business’s social media use and how to develop a marketing plan to attract future customers or clients.

  • Marketing

    Research Database

    How to Brand Your Startup like a Fortune 500 Company

    This insightful article relates branding to the five senses: touch, smell, see, hear, and taste. It takes each of the...

    4 Ways to Create a Marketing Strategy for your Small Business

    This blog post provides insight and advice for developing a marketing strategy for a new small business. It goes into...

    Simple Social Media Guide for Small Businesses

    This brief social media guide provides a starting point for developing a small business’s social media platform. Social media can...

    Developing a Marketing Plan

    This article talks about the importance of having a marketing plan along with things that should be included in your...

    Marketing 101

    This article gives a broad overview of marketing for your business. It touches on target marketing, marketing segmentation, major key...