Marketing 101

This article gives a broad overview of marketing for your business. It touches on target marketing, marketing segmentation, major key components of marketing. The two basic guiding principles regarding marketing are satisfying customers’ needs and the fact that profitable sales volume is more important than maximum sales volume. These details are explained more throughout the article. The four basic steps to marketing are conducting market research, analyzing competitive advantage, selecting target markets, and identifying a market mix. These four steps are further broken down throughout the article.


Applicability to Business

  • Marketing can help draw in business
  • Effective marketing gives business a good image


Learning Outcomes

  • Conduct market research
  • Determine competitive strategy
  • Determine how to satisfy customers’ needs