How to Get Startup Sales Right

This article gives an example of a startup who thought they were having marketing issues, when in fact the problems were in their sales department. The article argues that Customer Discovery is the most crucial aspect of improving sales, and the example company did a poor job of knowing their sales audience. At the end of the article, premature sales scaling is discussed and is presented as main reason why startup sales are not indicative of future performances.


Applicability to Business

  • Many small businesses have sales issues but just don’t realize it
  • Sales, not marketing, are a skewed concept that many business owners do not realize


Learning Outcomes

  • Determine the difference between sales and marketing
  • Determine if your business’s issues are actually in sales or marketing