How to Brand Your Startup like a Fortune 500 Company

This insightful article relates branding to the five senses: touch, smell, see, hear, and taste. It takes each of the 5 senses and breaks them into questions to ask yourself when branding your startup in regards to marketing. Here, the article also recommends making business decisions based on the brand you want to portray in a business. A brand is crucial to making customers feel welcome and “right.” This article will teach you how to do that via the senses.

 

Applicability to Business

  • A brand defines what a business stands for
  • Utilizing five senses in marketing can teach business owners how to form a brand

 

Learning Outcomes

  • Complete a “five senses check” to make sure your business is on track
  • Analyze weak areas in your business’ brand based on the five senses check

 

 

http://fortune.com/2016/09/22/brand-strategy-startup-business-advice/?iid=leftrail