Business News Daily Pitching to Different Groups

This article provides information on how to tailor your sales pitch to different groups of people, such as investors, a customer or client, and a media outlet. Regardless of the group a business is pitching to, a pitch should always be conversational, involve real world examples, and make the recipient of the pitch believe in the business being contested.


Applicability to Business

  • Pitches are needed in various business activities, such as securing customers or loans
  • Pitching a business may come up under unforseen circumstances; thus, it’s always handy to have one in your arsenal


Learning Outcomes

  • Develop a short elevator pitch
  • Evaluate potential people or clients to pitch your business to