Bain & Company Pricing for Penetration

This article talks generally about how to obtain the most gross profit based on changing your pricing and discusses whether or not it is most beneficial to price higher or lower. It also describes different customer segments, from families to suppliers to retailers, and how to cater best to them, price-wise. The article closes with an explanation on why it is important to develop a penetrative pricing strategy.

 

Applicability to Business

  • Pricing strategies may need to be amended, and this article tells when that needs to occur

 

 

http://www.bain.com/publications/articles/pricing-for-penetration.aspx