5 Influential Business Leaders to Follow in 2017

Social media outlets have made interacting with celebrities, professional athletes and major executives a daily routine. While there was once a time when very renowned people seemed disconnected to the general public, it is now a normalcy for someone like Bill Gates to send out an everyday thought through a 140-character tweet.

It should come at no surprise how companies have learned to harness Twitter for what it is: a powerful liaison between businesses and consumers.

However, when it comes to running your business, seeking out advice from other professionals in your sector can be a daunting, demeaning, and intimidating task. Now, thanks to the beauty of technology, searching for guidance is as easy as opening up Twitter on your smartphone.

CEOs and executives around the world are constantly putting out content via Twitter to help motivate and drive other people’s businesses. Whether you are the founder of your company or managing your start-up’s social media, here are five powerful influencers to follow if you’re looking to learn how to propel your business to the next level.

 

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1. Steve Forbes (@SteveForbesCEO)
Chairman and Editor-In-Chief, Forbes Media

Forbes is consistently putting out enticing, eye-grabbing news. Take note of how he tweets. He doesn’t simply send out the bit.ly link to an article—he almost always includes an interesting quote and/or graphic, two essential components that aid in organically boosting impressions and engagement among followers.

 

 

 

2. Elon Musk (@elonmusk)
CEO, Tesla and SpaceX

Musk does a great job of pushing his products while engaging with his followers. He asks questions that get users thinking and responding back. Getting the word out about his business and seeing real consumer opinions in real time? That’s killing two birds with one stone.

 

 

 

 

3. Cathy Engelbert (@CathyEngelbert)
CEO, Deloitte

As the first female CEO of Deloitte LLP, Engelbert is arguably growing to be one of the most powerful women in the business world. Her Twitter provides a good ratio of personal to company content, essentially humanizing the company by combining her corporate posts with posts about her kids and causes she cares for. She also cross-posts her published articles from her LinkedIn to Twitter—another great tactic to extend your reach. (Note: for really great content, don’t be afraid of cross-posting. Repetition is not always a bad thing.)

 

 

4. Gary Vaynerchuk (@garyvee)
CEO, VaynerMedia

Widely described as a serial entrepreneur, Gary Vaynerchuk is a self-proclaimed Internet mogul—and for good reason. He turned his father’s discount liquor store into a multimillion-dollar company and has single-handedly cultivated a following of over 1.3 million people across social media. He co-founded the digital marketing agency VaynerMedia with his brother, AJ. Vaynerchuk’s end goal is to help other people succeed. He puts out multiple videos every single day, all providing insight on how to be more successful in your business. Vaynerchuk’s social networks are all creative and insightful, as well as a great resource for people starting from the ground up.

 

 

5. Brian Chesky (@bchesky)
Co-founder/CEO, Airbnb

With the recent rise of “asset-less” companies, Airbnb revolutionized short-term travel and firmly established itself as a respectful brand in the industry. Chesky tweets out company stats and information that many companies are wary of doing, like how many people used Airbnb for the Presidential Inaguration. He also frequently retweets other accounts when they positively mention Airbnb, an essential move to help get noticed in the Twitter world.

 

 

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Following these few people can get you started in navigating around the business side of Twitter.

Who do you follow? Who influences you?

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Follow us at @forza_financial

Brehany Brown
Director of Content Strategy

3 Responses to “5 Influential Business Leaders to Follow in 2017

  • You really make it seem so easy with your presentation but I find this matter to be actually something which I think I would
    never understand. It seems too complicated and
    extremely broad for me. I’m looking forward for your next post,
    I will try to get the hang of it!

  • Keep on working, great job!

  • That is a very good tip particularly to those fresh
    to the blogosphere. Brief but very accurate info… Appreciate your sharing this
    one. A must read article!

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